Did Avon produce a marketing success or fail with this shocking Avon video?
As a norm, I avoid controversy at all cost but I will say just like not everyone loves chocolate ice cream, not everyone will love what Avon did here. It doesn't mean it should be banned. How many watch Hell's Kitchen and the F word is bleeped out every other second yet it is an extremely popular show. I watch the show because I love watching Chefs chase their dreams and grow and become better. I love watching one lucky chef have their dream come true on TV in front of our eyes. Watching someone's dream come true if pretty great.
When you have a product line such as Avon does, there is something for almost everyone. We have items for children, men, women, elderly and because of that, various marketing venues are needed to reach the diverse markets. When a video has only been up two days and has reached an audience of OVER 28,000 with 70 likes and only 5 dislikes, whoever was in charge of this Avon shocking video marketing strategy is reaching a market that is happy. I have heard so many saying Avon needs to get updated and whether I personally like the F word or not, I am happy that Avon is attempting something to bring modern day Avon into play and reach more people.
Avon produces many videos that are powerful without any bleeps. Our company is diverse which to me makes it EXTRA special because they want this company to be for all and for that I am very proud of Avon! It is clear not everyone will like this Avon shocking video for Father's Day but then again not everyone liked the Mother's Day video even though there were no bleeps. So Avon published a Mother's Day video with a good message, no bleeps, and it still had dislikes.
Whether you like this Avon marketing technique or not, for some it is spot on. With its overwhelming popularity it is obvious there is a market who is happy with it.
And by sharing this video will others judge? Personally I never use the F word but yes I know many who do. Just like I don't have a tattoo but know many who do. For me I just made the bleeped out word "Forget That" and still enjoyed the message that dad is encouraging his daughter to achieve her greatness. But of course many say I live in a dream world and there would have been no need to bleep that F word if it really was "Forget". But I will continue to fill the bleep with "Forget" because if it was my dad, that would be the phrase he would have used. But many others tell me their dad would have used another F word. So in my mind the bleep is all about what we make it.
Avon's current campaign Beauty For A Purpose was recently launched and I hope the essence of what Avon is trying to accomplish is what is remembered. "Beauty For A Purpose" is an Avon Global campaign and dedicated to empowering women. From their website, "Beauty For A Purpose is a new way of talking about an idea that’s always been a part of Avon’s story: The world needs more empowered women. We need more women who can not only dream big, but also have a means of turning those big dreams into a reality. Because we know the most important driver of women’s empowerment is financial independence. According to the World Economic Forum, at our current rate, women will not achieve economic parity with men until the year 2095. We think that’s too long to wait. Let’s make change happen — and let’s make it happen soon. So, this is where we hope you’ll come to find inspiration to be a part of the movement...Remember: Empowerment is the destination, beauty is the journey."
Avon has been around since 1886, gives back to the community, cares about the earth, and cares about helping end Breast Cancer and Domestic Violence. Avon offers representatives the "GIFT" to start their own business for only $15 and change lives. Avon even gave women the right to earn money before we had the right to vote. To me that is just crazy good and makes me very proud to be an Avon Representative!
One thing for sure you can't please everyone but then again isn't that what makes this world wonderful is that we are all unique and have different likes, interests and talents? You definitely have a way of constantly changing things up Avon and in this case shocking many. So I guess my only question is what's next? And Avon maybe give me advance notice to put something soft on the floor in case it is another "drop the jaw to the floor" move with another Avon shocking video. One thing for sure hit or miss there is a buzz!